Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

Thursday, March 13, 2014

Inside a Target Field Promotions Meeting 2: The Squeakquel

INT.  TARGET FIELD BOARDROOM - LATE AFTERNOON

A room full of executives readies themselves for an important meeting.  WILSON, JOHNSON, THOMAS, SMITH, and DAVIS each take a seat at the table.  DAVIS sits at the head of the table and the others surround him.  Everyone looks nervous about the events to transpire.  WILSON, THOMAS, and SMITH each have large, white poster boards, covered for now.  THOMAS has a particularly huge poster and is bright red.  JOHNSON has a sack and is breathing heavily.  WILSON is nervously bouncing his knee up and down.  SMITH seems distracted by a bird at the window.  

DAVIS
I want to thank you all for your attendance today.  We'll be having lunch brought in from a restaurant named "Chi-Chi's," which I'm told is a celebration of food.  Last year was a disaster.  Due to some quick brilliant thinking, we salvaged things at the very end.  This year, I'm hopeful that we can avoid disaster altogether and create some really great promotions that get fans into the ballpark.  Also, I've been experimenting with some holistic anxiety therapies, so I am hoping to be a better, calmer leader this year.  WILSON, why don't you start us off.  I'm looking forward to your idea.
The room is now calm.  WILSON looks surprised, but heads to the front of the room. 
WILSON
Wow, thanks boss!  The Twins made a big splash a few months back, adding Ricky Nolasco.  I thought we could play off the excitement that a new player creates with a fun giveaway. 
DAVIS
Great!  I really like where this is headed.  People are fond of fun.
WILSON removes the cover from his poster board, revealing DICKIE NOLASCO

WILSON
A dickey is a refined piece of fashion.  The most erudite people I know are dickey aficionados.  In addition, the dickey is practical baseball wear, as you can easily remove it if you dribble any mustard from your hot dog.
DAVIS
I'm confused.  Are these common nowadays?  I can't say I've seen a dickey before.
WILSON
Boss, trust me, this is a fashion revolution.  The dickey is on the rebound. 
DAVIS
Perhaps...but is this the best way to market our players?  When we create apparel with our players on it, we generally don't plaster their faces on it.
THOMAS
It looks like you're trying to smuggle Nolasco out of the stadium. 
WILSON
It's high fashion.  I'm concerned this idea is wasted on this crowd. 
JOHNSON
That's unfair.  I had these pants imported. 
WILSON
Look, the dickey frees up your torso.  If you suffer from uncomfortable stomach sweat, then a dickey is a great way to look nice and feel nice too.
DAVIS
So, is this fashion or comfort?
WILSON
It's both; it's a dickey. 
WILSON looks around the room as if he just recited the Gettysburg Address for the first time. 

DAVIS
Ok, I guess we can put that in the "maybe" pile.  Thanks, WILSON.  Why don't you take a seat?
WILSON looks disproportionately proud of his idea.  The rest of the room is looking at the individual mustard stains on their shirts. 
DAVIS
THOMAS, why don't you take your turn.  Does anyone else want any green tea?  It tastes like burnt popcorn, but it's very good for you?
No one wants green tea.  THOMAS heads to the front of the room.  His poster board is huge.  He uncovers it to reveal OSWALLDO ARCIA.


THOMAS
You've heard of Fatheads, right?  Well, this takes the concept of a Fathead one step further.  OSWALLDO ARCIA is the first in what I think will be a long line of full wall-sized decals that fans can put in their garages, "man-caves," nurseries and/or kitchens.  Starting with a popular, young player like Oswaldo Arcia should spark interest in this product and generate extra attendance when given away to the fans. 
SMITH
It's terrifying.
THOMAS
Most great inventions are terrifying at first.  Do you think there weren't many who were afraid of combines...cars...corkscrews...  I can't think of any other inventions, but you get the idea. 
SMITH
But why is it so big?
JOHNSON
That's what she...
DAVIS
JOHNSON, we've talked about this.
JOHNSON
Sorry boss.
DAVIS
How do we give something this large to fans at a game?  How will we know how big each fan's wall is?  Why did you just use his face? 
THOMAS
I'm sorry, I wasn't aware that player faces were reserved for creepily peeking out behind sport coats. 
WILSON
Hey man, it's not my fault you don't appreciate fashion. 
If it is possible to take too many vitamins, DAVIS just did. 
DAVIS
There are a couple of issues here.  One, it's huge and therefore, impractical.  Two, your insistence on wordplay makes it very difficult to use this idea with other players. 
THOMAS
I mean, that's just how I got the idea.  We could call them Player Wall Hangers or something.  Instead of OSWALLDO ARCIA we'll just call it Oswaldo Arcia Player Wall Hanger.
DAVIS
That's catchy...I appreciate your effort but perhaps we should move on and see what else we have.  SMITH, could you look away from the window for a few minutes and give us your pitch?
SMITH
I think a blue jay and a cardinal are in love out there. 
SMITH moves toward the front of the room.  THOMAS sits down and looks at the lovebirds.  SMITH reveals JOE GNAWER.  DAVIS takes more vitamins.


SMITH
Kids love pets.  Fans love Joe Mauer.  Some kids are fans.  Those kid fans will love Joe Gnawer, the loveable Joe Mauer Hamster.  I figure, we get a few thousand hamsters, put them in tiny Joe Mauer jerseys and see where things take us.
DAVIS
See where things take us?  Why does the hamster have Mauer's head on your poster?
SMITH
Shock value?
THOMAS
Who are you trying to shock? 
SMITH
Does it matter?  People love the Saw movies. 
DAVIS
That doesn't make any sense. 
SMITH
I'm just really distracted by those birds.  I can't figure out if they're friends or not.  Look, If you don't like hamsters in jerseys, you could just slap some sideburns on the hamsters.
DAVIS
How?  Please tell me, how would you do that? 
THOMAS
I'm quite certain that PETA won't approve of any of this. 
SMITH
It's a little outside of my job description, and pay-grade to be honest, to be figuring that out.  Is that what we pay the eggheads for?
DAVIS
SMITH, I'm not sure how I can respond to any of that.  Does anyone have a giveaway that isn't just a player's face put on something?
JOHNSON
I got what you need, boss.
JOHNSON heads to the front of the room.  Instead of a poster, he has a sack.  SMITH lingers at the front of the room for a bit, but then retreats.  He is now just standing in front of the window, looking at birds.  No one seems to really notice or care.  DAVIS has a flask. 

JOHNSON
I present:  Scott Rubies, Scott Sapphires, Scott Emeralds and Scott Diamonds!
JOHNSON spills a mess of colored gems onto the table. 
JOHNSON
These aren't real gems, but they will be. 
WILSON
What makes them Scott?
JOHNSON
BECAUSE WE SAY THEY ARE!!!
DAVIS
Ok, calm down.  Why don't you put your jacket back on?
JOHNSON puts his sport coat back on and takes his tie off of his head.  He is very sweaty.

JOHNSON
Look, I'm tired of fans complaining about our giveaways.  (mocking tone) "Bobbleheads are played out, player gnomes are creepy, these hats smell..."  I'm over it.  If we give fans precious jewels, there's no way they'll complain. 
DAVIS
How would we get enough jewels to give to fans?  These are huge, there's no way we can find uncut gems at this size. 
SMITH (from the window)
That's your problem with this idea?
JOHNSON
You can't tell me that fans wouldn't appreciate and love a handful of real gems. 
DAVIS
I guess I can't tell you that.  Please clean up this table, the Chi-Chi's is nearly here.
JOHNSON slowly and sadly scoops his gems back into his sack.  SMITH rejoins his cohort at the desk.

SMITH
Birds flew away.
DAVIS looks defeated.  He is openly drinking from his flask now.  SMITH, WILSON, JOHNSON and THOMAS look oddly proud of their contributions.

DAVIS
Let's try super brainstorm mode.  We'll go around the room.  Shout out the first idea that comes into your head.  Again, people, wordplay is not required.  We can giveaway things that aren't cleverly named after players. 
WILSON
Aaron Vicks Vapo Rub. 
DAVIS
(shaking head) I can't...
THOMAS
What about Pile Gibson?
JOHNSON
I like that.  We give out a pile of something, right?
THOMAS
Yeah, that's what I'm thinking. 
DAVIS is noticeably fuming at this point.  He's turned his chair completely away from the group and is squeezing a stress ball like he's trying to turn it into a diamond.   

JOHNSON
What about Chris Harmelee.  We dress him up like a biker or something.  Give him some brass knuckles.  We could have him fight PC Bear, the bear who won't take a stand on anything. We could promote it ahead of time, like a wrestling match?
DAVIS appears to be sobbing.  There's green tea everywhere. 
JOHNSON
Wrestling is very popular.
SMITH
He's right.  What about Eric Hair Dryer?  We could fashion a hair dryer in a manner where it looks like Eric Fryer is blowing your hair dry.  Or, keep it simple, Trevor SoufflĂ©.
DAVIS is huddled in a blanket.  His shoes and socks are off.

WILSON
You ok, boss?  You look stressed.
Just as DAVIS is about to respond with a hate-filled monologue, there is a knock at the door

CHI-CHI'S
Delivery. 

The executives sit down and eat their meal.  The celebration of food seems to calm DAVIS down.  The group is no closer to choosing giveaways, but harmony has been restored by Chi-Chi's once more.

Saturday, March 23, 2013

Inside a Target Field Promotions Meeting: A Screenplay


INT.  TARGET FIELD BOARDROOM - LATE AFTERNOON

A room full of executives readies themselves for an important meeting.  WILSON, JOHNSON, THOMAS, SMITH, and DAVIS each take a seat at the table.  DAVIS sits at the head of the table and the others surround him.  Everyone looks nervous about the events to transpire.  WILSON, JOHNSON, THOMAS, and SMITH each have large, white poster boards, covered for now.  There is obvious tension in the room.
                                                                     DAVIS
Let's get this meeting started.  As you know, we need to plan the promotions and giveaways for the upcoming season.  We need to think outside the box, as fan interest is waning due to the on-field product.  It is up to our department to make up the difference in attendance.  I trust that each of you has a proposal to share. 
Everyone looks around at each other.  There seems to be confusion as each person looks down at their covered proposal.
                                                                     DAVIS  
WILSON, why don't you get us started?
                                                                     WILSON
Ok, no time like the present, right fellas? 
WILSON is carrying two poster boards.  He uncovers the first to reveal JOE FLOWER. 

                                                                     WILSON
My first idea is a giveaway that ties in with the Twins' best player.  We create 10,000 Joe Flowers.  The idea is that Joe Flower is an "atta-boy" or a pick-me-up.  When you see someone having a bad day, you give them Joe Flower.  Joe Flower combines the best element of a sunny, happy gift and the Twins' best and most marketable player. 
WILSON pauses.  The room seems confused an unimpressed. 

                                                                     DAVIS
This is terrible.  Why would we give away something that people are supposed to then give away to someone else? 
                                                                     WILSON
The idea is a "pay-it-forward" sort of altruistic, gift-giving...
WILSON trails off and uncovers his second poster to reveal JOE FLOUR
                                                                     WILSON
Joe Flour? 
                                                                     DAVIS
You're suggesting that we give away bags of flour with Joe Mauer's face on the front?  You think people are going to want to haul around five pound bags of flour at a baseball game?
                                                                     WILSON
Let's not be over dramatic, I mean, we could give away smaller bags.
                                                                     DAVIS
But why would people want them?
                                                                     WILSON
Well, they would be free.  That would be nice. 
                                                                     DAVIS
WILSON, why don't you take a seat.  Thank you for these "ideas."
WILSON slowly returns to his seat.  He looks noticeably embarrassed and sad.  THOMAS, JOHNSON AND SMITH all develop flop sweat and look more nervous than before. 

                                                                     DAVIS
Ok, JOHNSON, you're up.  Dazzle me.
JOHNSON stands slowly and heads to the front of the room.  He drops his poster board, revealing PANTS WORLEY.  He quickly picks it up, moves to the front of the room and officially unveils PANTS WORLEY.


                                                                     JOHNSON
Ok, so Vance Worley is one of our newest players and he has his signature glasses.  So, I thought we could play off of his glasses and his name and give out pants that have different colored glasses sewn into the upper thigh area and call them PANTS WORLEY. 
                                                                                                         DAVIS
You want to give away pants to our fans?

                                                                     JOHNSON
Yeah.  I figure it would be a nice, long-lasting giveaway and most people appreciate a good pair of pants. 
                                                                     THOMAS
Wouldn't we need a lot of sizes.  There is quite a range of pants-size in our crowd. 
                                                                     JOHNSON
Isn't that why we have market research?
                                                                     DAVIS
We have market research to make more money, not to make customized pants for each person coming to a game
                                                                     WILSON
That image is very unsettling.
                                                                     DAVIS
JOHNSON, why don't you just take a seat? 
                                                                     JOHNSON
You could easily give out PANTS WORLEY, but cut-offs.  Like, for the summer.  
                                                                     DAVIS
Thank you, I actually hadn't thought of that.  Please take a seat.
JOHNSON sheepishly returns to his seat.  THOMAS and SMITH are now sweating profusely.  WILSON still looks very sad.  DAVIS seems to be turning redder and redder.

                                                                     DAVIS
THOMAS, you had better be ready to wow me. 

THOMAS approaches the front of the room.  He turns as though he might go sit back down, before ultimately putting his poster up and revealing BRANDON POGGS WITH AN ANTHONY SLAMMER.



                                DAVIS
(angrily) What is this?
                                THOMAS
Fans really like Anthony Slama, so I wanted to capitalize on that.  I figured we could give away Anthony Slammers, you know because he comes in and slams the door shut.  Then, I saw that we had a guy named Brandon Boggs, and I mean, what else can I say?
                                DAVIS
I don't follow.
                                WILSON
Pogs are toys.  You set them up in a stack, then you hit them with a slammer and the pogs that stay upright are yours to keep.  It's super cool.  I got a bunch at home, I could bring them...
                                DAVIS
(interrupting) Are these popular?  Is this a kid's toy?
                                 JOHNSON
They were huge in the 90s.  Huge! 
                                DAVIS
Hmm, so I guess this would be an ideal giveaway.  We just need to find a time machine first.  So, if we decided to ignore the fact that these "pogs" are no longer relevant, you propose we give away toys with pictures of players who aren't going to be on the team?  Couldn't we give away pogs with current, popular player on the front, or past favorites?
                                THOMAS
Well, I suppose, but what would we call them?  Mauer Pogs?  Puckett Poggs?  It just doesn't have the same ring as Brandon Poggs with Anthony Slammer.
                                DAVIS
Go sit down.
THOMAS meekly returns to his seat.  As he sits down, WILSON hands him JOE FLOWER.  This seems to make THOMAS feel a little better. 

                                WILSON
See, it works!
DAVIS does not look amused.  He motions to SMITH.
                                                                     DAVIS
You've been quiet, what do you have for us, SMITH?
SMITH tries to look confident as he walks to the front of the room, but he trips a bit on his chair and nearly falls down.  He actually cuts his finger on a wastebasket, as he tries to keep himself from falling.  He also drops his proposal, but it does not reveal itself.  He stands at the front of the room, takes a deep breath, and reveals ANTHONY SPORTSHACK.



                                                                     DAVIS
Just sit down.
                                                                     SMITH
That's probably for the best. 
                                                                     WILSON
Do the workers wear umpire uniforms?
                                                                     SMITH
(tripping on his chair) Yes, it's an homage to Foot Locker.
                                                                     DAVIS
That is relatively clever.  Guys!  We need promotions that we can actually use to draw fans to the park.  We're going to go around the room, rapid fire, and everyone gives the first idea that comes to mind.  THOMAS (points to THOMAS)!
                                                                     THOMAS
Cole de Fries. 
                                                                     DAVIS  
Like, give away french fries?
                                                                     THOMAS
Yeah, but like, with Cole de Vries face on the front or something. 
                                                                     DAVIS
SMITH (points at SMITH)!
                                                                     SMITH
Ryan Donut?
                                                                     DAVIS
JOHNSON (points to JOHNSON), no food!
                                                                     JOHNSON
Um, what about Jared Curtains?  Like, we could give, um, Jared Burton themed curtains to fans.
                                                                     DAVIS
WILSON, anything to add?
                                                                     WILSON
What about Aaron Tricks and Trevor Poof?  We could dress them as magicians and have them do magic tricks.  Or, we could make it a joke and have them be really bad at magic.  I mean, it could go either way.
                                                                     DAVIS
How is that a giveaway?
                                                                     WILSON
It would be more of a promotion or something.  Maybe a viral video?
                                                                     THOMAS
What about Joe Pension?  A play off Joe Benson
                                                                     DAVIS
What would that even be?  Are you proposing that we give each fan a pension? 
                                                                     THOMAS
Well, no.  Maybe like fake money or something.
                                                                     JOHNSON
We could give away Kyle Lohsion.  We'd have to convince the team to sign Kyle Lohse, but it might be worth it...
                                                                     SMITH
What about Justin Porno?
                                                                     DAVIS
What?  No, stop, everyone stop!  This is a disaster.  These ideas are all horrible.  We pay each of you to come up with ideas.  We pay you to bring in fans.  This is just a bunch of nonsense and wordplay.  I should fire each and every one of you.
The room falls silent.  Everyone looks very disappointed.   

                                                                    WILSON
What about bobbleheads?
The room erupts in murmurs and head-nods.

                                DAVIS
I love it!  Excellent meeting everyone.  JOHNSON, talk to marketing and order five different players.  Get 10,000 of each!  It's clear why you all make the big bucks!
The room erupts in handshakes.  The handshakes become hand-pounds.  The hand-pounds become bro-hugs.  The bro-hugs get weird.